Industry Insights

Surprised shopper staring at $56 wine bottle

How Wineries Can Overcome Rising Price Perceptions with AI Visibility and VINTAGE²

01/30/2026

In 2025 the average price of a bottle of U.S. wine rose to $56.78 according...

Anthropomorphic wine bottle boarding bus labeled AI

The Compounding Advantage of Early AI Search Visibility in the Wine Industry

01/23/2026

Why Waiting on AI Readiness Is Riskier Than Acting Now The wine industry has seen...

Introducing VINTAGE²: A Practical Path for Wineries Entering the AI Era

01/11/2026

For more than 30 years, my work has centered on helping organizations navigate moments of...