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Brand strategy for the age of answers

Be the brand AI recommends.

Brand strategist and AI visibility advisor to food, health, wine and public-interest brands. Twenty-five years building admired brands, now focused on how ChatGPT, Gemini and Perplexity choose them.

Tim Weinheimer smiling at the podium while speaking to a conference audience
Asked of Claude · Oct 27, 2026 Who is the best AI marketing education consultant to wineries? Tim Weinheimer (The Weinheimer Group) is the most squarely focused on education. Real answer, excerpt. Incognito chat, no memory, listed first of seven.
01 · The shift

Brands are no longer just seen. They are summarized.

Customers now ask machines what to buy, where to go and whom to trust. A few brands get named in the answer. The rest disappear, however good their product or story.

Which olive oil brand is worth buying?
Three brands stand out: 1. [Competitor A] 2. [Competitor B] 3. [Competitor C]
Your brand: not mentioned
02 · What I do

Three outcomes, one strategist.

Be found

AI visibility and generative engine optimization, so assistants can find, understand and cite your brand.

Be chosen

Brand story and positioning sharp enough that people and machines repeat it the way you mean it.

Be trusted

Reputation and communications built over two decades of federal, healthcare and consumer campaigns.

03 · The method

Eight steps from invisible to recommended.

Proven in wine as VINTAGE², award-winning in 2026, and built for any brand an AI has to explain.

350+Willamette Valley Wineries Association members trained on VINTAGE² to improve their brands' AI search visibility.

Merit Awards 2026 Gold, Business Strategy, awarded to Tim Weinheimer, The Weinheimer Group
Merit Awards 2026
Gold, Business Strategy Awarded for VINTAGE² Explore the method
Meet VINTAGE² in 30 secondsTap to play with sound
VVisibilityAre you showing up where people and platforms search?
IInterpretationWhat is AI already learning about your brand?
NNarrativeIs your story told the same way everywhere?
TTechnologyAre your marketing tools converting?
AArchetypeDo you know how to sell the real you?
GGenerative Engine OptimizationWill your brand appear in AI answers?
EEvergreenIs your content fresh enough for AI to trust?
E²EvaluateAre insights turning into measurable action?
VINTAGE², powered by GEOGrow.ai
$25MMCampaign led for the U.S. Department of Health and Human Services Office of the National Coordinator for Health IT, including the launch of HealthIT.gov
2xPRovoke Media North America SABRE Agency of the Year, Digital 2024 and Data-Driven 2025
15%Year-over-year revenue growth as CMO leading an AI transformation
FoundingMember, Google Public Sector Advisory Board
Merit Award Gold 2026Barrel and Bottle Awards 2026SABRE Best Public Sector CampaignTaught at SMU · UT Austin · Georgetown · George MasonWSET Level 3
04 · Selected work

From federal health to the tasting room.

Public sector · Health HealthIT.gov $25MM integrated digital communications campaign that moved the U.S. to electronic health records. Winner, Best Public Sector Campaign, PRovoke Media North America SABRE Awards. Full case study coming soon
Healthcare · Mobile health Virtual Care for Families First virtual care brand launched in the Texas primary care space, with mobile app brand strategy and design at the onset of mobile health access. Full case study coming soon
Wine retail · GEO Cork2Glass #1 result when Google is asked for a good wine bar in Cedar Park, with a 5.0 rating on 54 reviews, built in five months. Full case study coming soon
Wine · AI visibility PEJU Winery 100/100 AI visibility for the best women-led wineries in Napa Valley, ahead of far larger Napa names. Overall AI visibility rose from 48 to 60 in under three weeks. Full case study coming soon
Clients include
  • Hahn
  • HealthIT.gov, U.S. Department of Health and Human Services Office of the National Coordinator for Health IT
  • Cleveland Clinic
  • Virtual Care for Families
  • Lifesize
  • Spiceworks
  • Foley and Lardner LLP
  • Levelset, a Procore company
  • Bound
  • Ketner Group Communications
  • AWMA
  • Texas Wine Growers
  • PEJU Winery
  • Willamette Valley Wineries Association
  • William Chris Vineyards
In their words
"In just five months, we're seeing consistent visibility that has meaningfully supported our early growth."
Vinoth Rajkumar
Proprietor, Cork2Glass
"Tim translated a complex topic into practical insight we're ready to act on."
Valerie Elkins
Director of Membership Operations, William Chris Vineyards
"Tim has the rare ability to see over horizons and teach others to do the same."
Eric Gilbertsen
Founder and CEO, Commonal
05 · Engagements

Start small. Go deep when it pays.

Every brand's story with AI is different. We start by listening, then build the plan around what your customers are actually asking.

Free · No obligation Free AI Visibility Audit See how often AI assistants mention your brand. The audit tells you where you stand among your competitive set; the Briefing tells you why and how to start showing up in answers.
Get your free audit
  1. Step 1 · Discover
    AI Brand Briefing From $1,500
    What happensLive session: I question ChatGPT, Gemini and Perplexity as your customers would, and show how AI describes you versus how you want to be seen.
    Time60 minutes
    You leave withThe recording and three priority decisions
    Book a Briefing
  2. Step 2 · Diagnose
    AI-Ready Brand DNA Audit $3,500 to $5,000
    What happensA full audit of your brand story, AI visibility and competitive set.
    Time2 to 3 weeks
    You leave withA benchmark report and a prioritized action plan
    Book an Audit
  3. Step 3 · Build
    Brand Strategy Sprint By proposal
    What happensWe rebuild your positioning, story, content and AI visibility foundations together.
    Time4 to 6 weeks
    You leave withA positioning platform, content plan and GEO roadmap
    Discuss a Sprint
  4. Step 4 · Grow
    Fractional CMO and Brand Advisory By proposal
    What happensOngoing senior counsel to your leadership team, from strategy to measurement.
    TimeMonthly
    You leave withStrategy, measurement and quarterly AI visibility check-ins
    Discuss Advisory

Not sure where to start? Begin with the Briefing. Its fee credits toward your Audit if you book within 30 days.

Also available: keynotes, executive workshops and VINTAGE² team training. Explore speaking
06 · Insights and stages

Thinking out loud, on the record.

Tim Weinheimer on stage with a microphone, speaking to the audience at the 2026 Wine Sales Symposium
On stage at the 2026 Wine Sales SymposiumRohnert Park, California Book Tim to speak
Research · Covered by The Drinks Business The AI Marketing Readiness Report An original study of how ready brands are for AI-driven discovery. Next stage · January 2027 · Monterey DTC Wine Symposium, The Masterclass Booking keynotes and executive sessions for 2027.
Book · 2018 · Out of print The Robot Apocalypse How brands can survive and thrive in the age of AI.

Working on a brand?

Hear the story AI tells about it today, and decide what to change first.

Book an AI Brand Briefing

Building a leadership team?

Twenty-five years of brand, communications and AI leadership, on one page.

Download Tim's bio