Three Decades of Digital Brand Marketing Transformation Leadership

I love what I do for a living. And I love wine–its stories, its history, wine people, and its community-building magical powers.

With more than 33 years of marketing leadership, I’ve been a catalyst for digital transformation, innovation, and mentorship in advertising and communications. Most recently, I co-invented the patented Earned Lift Model (ELM), a pioneering formula that quantifies the direct impact of PR investment on sales through advanced statistical modeling.

I’ve been honored to be recognized as a leader of the 2024 Digital Agency of the Year and 2025 Data-Driven Agency of the Year by the SABRE North America Awards.

My journey has taken me into the hallways of a broad range of Fortune 500 companies, associations, government entities, and nonprofit organizations, including IBM, AT&T, Kraft Foods, Cleveland Clinic, El Paso Electric, ERCOT, Hershey's, ConAgra Foods, The Foundation for AIDS Research (amfAR), and The U.S. Department of Health and Human Services Office of the National Coordinator for Health IT. My industry expertise has led to invitations to judge numerous advertising and PR awards, including the prestigious SABRE North America Innovation Awards.

My curiosity has led me to authoring of one of the first AI and branding ebooks, The Robot Apocalypse | How Brands Can Survive and Thrive in the Age of AI, and also the creation of the AI-authored book on the most basic principle of giving called The Giving Will. 

In my early 30s, I launched one of the first custom winemaking wineries in Grapevine, Texas crafting private label house blends for the hotel and convention brands in the DFW area. Our brand was Su Vino Winery, winner of D Magazine Best of Big D, Dallas Business Journal Best Places to Work, and Inc. Magazine’s Fastest 50 Small Businesses.

As a long-time student of wine, I hold the WSET Level 3 Award in Wine and am now journeying into WSET diploma studies through the Napa Valley Wine Academy. 

Tim and his husband Bret enjoy living in south Austin and wine travels globally wherever the next flight takes them to sip and savor.