About

About Timothy

Brand leader. AI builder. Teacher.

Twenty-five years leading brand, communications and digital teams for federal agencies, health systems, and food and wine brands. Today I build AI-native marketing for the age of answers, as a founder, an agency CMO and a university lecturer.

Tim Weinheimer in a white shirt and cap, looking out over old-vine rows in a California vineyard
$25MMCampaign directed for the U.S. Department of Health and Human Services Office of the National Coordinator for Health IT, including the HealthIT.gov launch
15%Year-over-year revenue growth as CMO, $20MM in managed revenue
5 to 150Growth of Ketchum's integrated digital team, fostered over five years
2xPRovoke Media North America SABRE Agency of the Year, Digital 2024 and Data-Driven 2025
Selected leadership outcomes

What changed because I was there.

  1. 01
    Led a $25MM national health campaignDirected the HITECH Act campaign for the U.S. Department of Health and Human Services Office of the National Coordinator for Health IT (ONC), driving nationwide electronic health record adoption and the brand launch of HealthIT.gov. Best Public Sector Campaign, PRovoke Media North America SABRE Awards. Ketchum, now Golin Ketchum.
  2. 02
    Turned an agency AI-native and grew it 15% a yearAs CMO and Chief Innovation Officer, led the agency-wide AI transformation: data infrastructure, predictive marketing and a measurable operating model. Two consecutive PRovoke Media North America SABRE Agency of the Year awards. Hahn.
  3. 03
    Grew an integrated digital team from 5 people to 150Fostered the growth of Ketchum's integrated digital team from 5 to 150 in five years, and built and led a 43-member cross-functional team from the ground up, including hiring, org design and federal contract compliance.
  4. 04
    Launched an industry-first generative AI productManaged naming, brand and go-to-market for FUSELIGHT®, a generative AI product that predicts influencer ROI, from concept through launch. FUSELIGHT has since expanded into an enterprise AI customer engagement solution.
  5. 05
    Created an award-winning AI visibility methodDesigned VINTAGE² from original research through launch. Merit Award Gold for Business Strategy and Best Winery AI Marketing Consultancy USA in 2026.
Career

Agency, founder, operator.

2016 to present
Founder and AI-Brand Marketing Strategist, The Weinheimer GroupBrand strategy and AI-readiness consultancy for food, health and wine brands. Creator of VINTAGE².
2020 to 2025
Chief Marketing Officer and Chief Innovation Officer, HahnAward-winning integrated marketing communications agency. $20MM in managed revenue, 43-person cross-functional team.
2009 to 2016
SVP, Group Brand Account Director, Digital Strategy, Ketchum (now Golin Ketchum)Global communications agency, Omnicom Group. Joined as the agency's first DC-based digital strategist.
2006 to 2009
VP and Managing Director, Integrated Brand Marketing, BrunnerLed a $16MM digital, design and direct marketing practice.
2000 to 2006
Co-Founder and Brand Marketing Director, Su Vino WineryOne of Texas's first award-winning custom wineries. Inc. Fastest 50 finalist. As owner, built a Dallas Business Journal Best Places to Work.
Earlier
The Richards Group, McCann and DDBAccount leadership for the Dallas Morning News, MetroPCS, Nortel Networks and AT&T.

"Tim was one of the earliest and most impactful architects of Ketchum's digital transformation."

Mike Doyle, CEO, Ketchum (now Golin Ketchum) References available on request.
Teaching, boards and credentials

I teach what I practice.

Teaching

Adjunct Professor, Southern Methodist University Guest lecturer, UT Austin McCombs and Moody College Guest lecturer, Georgetown University Guest lecturer, SMU Cox School of Business Guest lecturer, George Mason University

Boards and affiliations

Founding Member, Google Public Sector Advisory Board Industry Partner, Willamette Valley Wineries Association Judge, San Antonio International Wine Competition Member, Public Relations Society of America, 20+ years

Credentials

B.S., Political Science, Texas Tech University WSET Level 3 Award in Wines AI and Data Literacy in Wine, Harvard Data Science Review Enology Certificate, UC Davis Global Energy Leadership Program, Rice Business

Books

The Robot Apocalypse: How Brands Can Survive and Thrive in the Age of AI (2018) The Giving Will
Speaking and media kit

On stage and on the record.

Talks The way people discover has changed: what it means for your brand AI search and brand visibility: generative engine optimization in practice Meet your new intern: practical AI adoption for marketing teams
Recent and upcoming
Jan 2027DTC Wine Symposium, The Masterclass, Monterey
Sep 2026GEOGrow.AI webinar, inaugural guest
May 2026Wine Sales Symposium, with Dr. Damien Wilson, Sonoma State
2026InterWINEd, Texas Wine and Grape Growers
Feb 2026Oregon Wine Symposium
2024data.world company meeting, opening keynote
2017, 2019Social Media Week Austin

Building a leadership team?

Download Tim's bio and the full resume, or start a conversation directly.

tim@weinheimergroup.com