Industry Insights
A Personal Reflection on Q1 2026: What Wineries Are Really Saying About AI and How VINTAGE² Is Evolving
A quarter of listening to wineries about AI. If I had to summarize my first...
AI, Wine, and the Future of Brand Discovery
A Strategic Framework for Global Wine Leaders Integrating Artificial Intelligence into Marketing The global wine...
How AI Discovery Is Already Influencing Wine Sales and What Sales Leaders Can Do Now
In 2026, AI is quietly becoming the first sales representative for the wine industry. Before...
How Wineries Can Overcome Rising Price Perceptions with AI Visibility and VINTAGE²
In 2025 the average price of a bottle of U.S. wine rose to $56.78 according...
The Compounding Advantage of Early AI Search Visibility in the Wine Industry
Why Waiting on AI Readiness Is Riskier Than Acting Now The wine industry has seen...
Introducing VINTAGE²: A Practical Path for Wineries Entering the AI Era
For more than 30 years, my work has centered on helping organizations navigate moments of...
Michelin Enters the Vineyard: Why Wineries Must Get Comfy With GEO 101
A New Era of Discovery for Wine When Michelin, the global arbiter of taste, status,...
