AI Visibility is the
New Vintage

VINTAGE² is a practical, 101-level education system designed to help wineries understand how AI is changing marketing, communications, content, websites, and PR, and how to respond thoughtfully. It is not software or a one-size-fits-all solution. It is a structured learning path to help wineries become AI-ready at their own pace.

Not at all. VINTAGE² was intentionally built to work for small, mid-size, and larger wineries. The system focuses on clarity, prioritization, and smart first steps, not expensive tools or complex technology stacks.

No. VINTAGE² treats AI as a marketing visibility and communications challenge, not a technical one. The system is designed for winery owners, marketers, tasting room leaders, and communications teams, not engineers.

Most AI courses focus on tools. VINTAGE² focuses on outcomes such as visibility, discoverability, storytelling, engagement, and ROI. It is built specifically for the wine industry, grounded in real marketing transformation experience, and designed to respect what makes wine brands unique.

Absolutely not. VINTAGE² helps wineries protect and amplify their brand voice. The goal is to make sure AI understands who you are, not to replace human storytelling, hospitality, or creativity.

VINTAGE² helps wineries understand where they are visible and invisible today, identify what is working and what is not, improve clarity and consistency across digital channels, and make smarter, more efficient marketing decisions. It is about progress, not perfection.

Tim brings more than 30 years of experience leading digital transformation, building teams, and guiding brands through major shifts in discovery and consumer behavior. VINTAGE² reflects real-world lessons about what works, what overwhelms teams, and how change actually sticks.

VINTAGE² is designed as a starting line. Some wineries will move quickly while others will take smaller steps. The system supports evaluation, learning, and iteration because AI adoption is a journey, not a moment.

Now. Not because you need to catch up, but because the earlier you build clarity and understanding, the stronger your foundation will be. In the AI era, visibility is the new vintage.

Speaking engagements introducing VINTAGE² are typically scoped based on audience size, format, and customization level. Fees generally reflect keynote-style preparation, industry-specific insight, and post-event value. Most organizations should plan for low-to-mid four-figure investment, depending on scope, travel, and follow-up expectations.

Training webinars are designed as educational, working sessions for winery teams or associations. Pricing is usually based on session length, level of customization, and number of participants. Webinars are positioned as a cost-effective entry point for teams wanting shared understanding and a practical starting line for AI readiness.

In-person workshops are immersive, collaborative, and customized to each winery’s goals and structure. Pricing reflects preparation, facilitation time, and post-session synthesis and recommendations. Most wineries should expect a workshop investment of mid-to-higher four-figure investment, aligned with strategic planning engagements rather than tactical training, with optional follow-on consulting support available.