Insights
Insights
How brands get found, chosen and trusted in the age of answers.
Field notes, frameworks and perspective from Tim Weinheimer on AI visibility, generative engine optimization and brand strategy.
Latest
"American wine is fighting a demand problem with a marketing budget built for a growth era."
Industry perspective · Aug 5, 2026
Got Wine? A Perspective on Whether It's Finally Time for a National Wine Checkoff Program
What wine can learn from every other agricultural category that marketed its way out of a demand slump.
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Topic
- Industry perspective · Jun 16, 2026 The Tech Resisters Are Coming. Wine Should Welcome Them. Why the rise of the analog economy could be wine’s biggest opportunity in two decades. Read the article
- AI visibility · May 8, 2026 Is Your Winery Invisible to AI? Here’s How to Fix That. When a customer asks ChatGPT where to go this weekend, you either show up or you don’t. There is no page two. Read the article
- AI visibility · Apr 14, 2026 A Personal Reflection on Q1 2026: What Wineries Are Really Saying About AI What owners and marketers told me in rooms across the country, and how VINTAGE² is evolving in response. Read the article
- Brand strategy · Mar 18, 2026 AI, Wine, and the Future of Brand Discovery A strategic framework for global wine leaders integrating AI into marketing. Read the article
- AI visibility · Feb 23, 2026 How AI Discovery Is Already Influencing Wine Sales AI is quietly becoming the industry’s first sales representative. What sales leaders can do now. Read the article
- Brand strategy · Jan 30, 2026 How Wineries Can Overcome Rising Price Perceptions with AI Visibility Average bottle prices rose 11 percent in a year. How visibility and story protect value. Read the article
- AI visibility · Jan 23, 2026 The Compounding Advantage of Early AI Search Visibility Why waiting on AI readiness is riskier than acting now. Read the article
- Method · Jan 11, 2026 Introducing VINTAGE²: A Practical Path into the AI Era The eight-step AI marketing readiness system, and why it was built. Read the article
- AI visibility · Oct 29, 2025 Michelin Enters the Vineyard: Why Wineries Must Get Comfy With GEO 101 A new era of discovery, and what generative engine optimization means for it. Read the article
- Brand strategy · Aug 21, 2025 Why a Clear Brand Differentiation Story Is Your Most Valuable Asset The engine behind conversions, loyalty and everything AI says about you. Read the article
- AI visibility · Jun 26, 2025 5 Opportunities for Small Wineries to Embrace AI How smaller brands can use generative AI to be found more often. Read the article
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